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Creating effective WhatsApp templates requires balancing two competing priorities: satisfying Meta's strict automated policy filters while writing compelling, concise copy that prospects actually want to read.
To help you launch campaigns faster, we have assembled this production-ready collection of WhatsApp templates organized across eight major industries.
Each template includes its Declared Category (Marketing or Utility), Header Configuration, Body Copy with Variables, and Recommended Buttons. Copy and paste them directly into your WhatsApp template manager.
If you want to review the underlying formatting rules first, consult our guide on what is a WhatsApp template message.
1. Real Estate & Property Brokerage Templates
Template 1.1: New Off-Plan Launch Announcement
- Category: Marketing
- Header: Media (Image or Project Brochure PDF)
- Body:
> "Hi {{1}}, exciting news from {{2}}! The new off-plan launch at {{3}} is now open for expressions of interest. Starting from {{4}} with a flexible {{5}} payment plan. Would you like the official brochure and payment schedule?"
- Footer: Apex Living Real Estate
- Buttons:
- Quick Reply:
Send Brochure PDF - Quick Reply:
Schedule a Call - Quick Reply:
Not Interested
Template 1.2: Viewing Appointment Confirmation
- Category: Utility
- Header: Text (
Viewing Confirmed: {{1}}) - Body:
> "Hi {{1}}, your property viewing at {{2}} is confirmed for {{3}} at {{4}}. Your assigned property consultant is {{5}} ({{6}}). Please let us know if you need location directions."
- Buttons:
- Quick Reply:
Confirm Arrival - Quick Reply:
Reschedule Slot - CTA (URL):
📍 Google Maps Pin
Template 1.3: Price Reduction & New Inventory Alert
- Category: Marketing
- Body:
> "Exclusive update for {{1}}: A high-floor {{2}}-bedroom unit in {{3}} just experienced a price adjustment to {{4}}. This is currently the lowest-priced unit in the tower. Would you like the full floor plan?"
- Buttons:
- Quick Reply:
Send Floor Plan - Quick Reply:
Speak with Agent
2. Healthcare, Dental & Aesthetic Clinics
Template 2.1: Appointment Confirmation & Clinic Instructions
- Category: Utility
- Header: Text (
Appointment Confirmed) - Body:
> "Dear {{1}}, your consultation with Dr. {{2}} is confirmed for {{3}} at {{4}} at our {{5}} branch. Please arrive 10 minutes early to complete initial registration. Reply to this message if you need to reschedule."
- Buttons:
- Quick Reply:
Confirm Visit - Quick Reply:
Reschedule - CTA (URL):
📍 Clinic Location
Template 2.2: Lab Results Ready Notification
- Category: Utility
- Body:
> "Hello {{1}}, your diagnostic test results from {{2}} are now ready for review. You can download your secure report via the portal link below using your registered mobile number."
- Buttons:
- CTA (URL):
Download Report - Quick Reply:
Book Doctor Follow-Up
Template 2.3: Annual Preventive Checkup Recall
- Category: Marketing
- Body:
> "Hi {{1}}, it has been 6 months since your last dental cleaning with Dr. {{2}}. Maintaining regular checkups prevents long-term plaque buildup. Would you like to check available appointment slots this week?"
- Buttons:
- Quick Reply:
View Available Slots - Quick Reply:
Remind Me Next Month
3. E-Commerce & Direct-to-Consumer Retail
Template 3.1: Abandoned Cart Recovery with Discount
- Category: Marketing
- Header: Media (Image of Cart Items)
- Body:
> "Hi {{1}}, you left some great items in your cart! Complete your order within the next 24 hours and use code {{2}} to take an extra {{3}}% off your purchase. Can we help you with any sizing questions?"
- Buttons:
- CTA (URL):
Complete Checkout - Quick Reply:
Talk to Support - Quick Reply:
Opt-out
Template 3.2: Order Dispatched & Tracking Link
- Category: Utility
- Header: Text (
Order #{{1}} Shipped) - Body:
> "Great news, {{1}}! Your package containing {{2}} has been picked up by courier {{3}} and is estimated to arrive on {{4}}. Track your live parcel progress below."
- Buttons:
- CTA (URL):
Track Parcel Live - Quick Reply:
Delivery Questions
Template 3.3: Post-Delivery Product Review Request
- Category: Marketing
- Body:
> "Hi {{1}}, we hope you're loving your new {{2}}! How was your unboxing experience? Tapping a star rating below takes only 5 seconds and helps us improve."
- Buttons:
- Quick Reply:
⭐⭐⭐⭐⭐ Loved it! - Quick Reply:
Needed Help
4. EdTech, Coaching Centers & Universities
Template 4.1: Free Live Masterclass Webinar Invite
- Category: Marketing
- Header: Media (Webinar Banner Image)
- Body:
> "Hi {{1}}, ready to advance your career in {{2}}? Join our live interactive masterclass with industry veteran {{3}} this {{4}} at {{5}}. Seats are limited to 100 participants."
- Buttons:
- CTA (URL):
Reserve Free Seat - Quick Reply:
Send Syllabus PDF
Template 4.2: Course Fee Due Reminder
- Category: Utility
- Body:
> "Dear {{1}}, this is a friendly reminder that the term installment of {{2}} for student {{3}} (Enrollment: {{4}}) is due on {{5}}. You can complete payment online through our secure fee portal."
- Buttons:
- CTA (URL):
Pay Fees Online - Quick Reply:
Request Extension
5. Salons, Spas & Wellness Centers
Template 5.1: Booking Slot Confirmation
- Category: Utility
- Body:
> "Hi {{1}}, your appointment for {{2}} with stylist {{3}} is set for {{4}} at {{5}}. We look forward to welcoming you at our {{6}} studio!"
- Buttons:
- Quick Reply:
Confirmed! - Quick Reply:
Change Timing
Template 5.2: Inactive Client Re-engagement
- Category: Marketing
- Body:
> "We miss you at {{1}}, {{2}}! Treat yourself to some self-care this weekend. Enjoy a complimentary {{3}} treatment when you book any service before {{4}}."
- Buttons:
- Quick Reply:
Book This Weekend - Quick Reply:
View Treatment Menu - Quick Reply:
Stop Offers
6. Financial Services & Insurance
Template 6.1: Policy Renewal Reminder
- Category: Utility
- Header: Text (
Policy Renewal Notice) - Body:
> "Dear {{1}}, your {{2}} policy #{{3}} is scheduled to expire on {{4}}. Renew before the due date to ensure continuous coverage and maintain your no-claim bonus of {{5}}."
- Buttons:
- CTA (URL):
Renew Policy Online - Quick Reply:
Speak to Advisor
Template 6.2: KYC Document Submission Request
- Category: Utility
- Body:
> "Hello {{1}}, to complete your account verification for {{2}}, we require an updated copy of your {{3}}. Please upload your document securely via the link below."
- Buttons:
- CTA (URL):
Upload Document - Quick Reply:
Need Assistance
7. Automotive Dealerships & Service Centers
Template 7.1: Scheduled Maintenance Due Notice
- Category: Utility
- Body:
> "Dear {{1}}, your {{2}} (Reg: {{3}}) is due for its {{4}} periodic service. Regular servicing keeps your manufacturer warranty active and ensures optimal engine performance. Shall we book your service slot?"
- Buttons:
- Quick Reply:
Book Service Slot - Quick Reply:
Check Prices
Template 7.2: Test Drive Confirmation
- Category: Utility
- Header: Media (Vehicle Photo)
- Body:
> "Hi {{1}}, your test drive for the all-new {{2}} is confirmed for {{3}} at {{4}} at our {{5}} showroom. Please remember to bring your valid driver's license."
- Buttons:
- Quick Reply:
Confirm Test Drive - CTA (URL):
📍 Showroom Directions
8. Hospitality, Hotels & Travel
Template 8.1: Pre-Arrival Check-in & Keyless Entry
- Category: Utility
- Header: Text (
Welcome to {{1}}) - Body:
> "Dear {{1}}, we look forward to welcoming you on {{2}}! To skip reception lines upon arrival, you can complete your mobile check-in now and receive your digital room access code."
- Buttons:
- CTA (URL):
Mobile Check-in - Quick Reply:
Airport Pickup Info
Template 8.2: Dining Reservation Confirmation
- Category: Utility
- Body:
> "Your table for {{1}} guests at {{2}} is confirmed for tonight, {{3}} at {{4}}. We will hold your table for 15 minutes past reservation time. Reply if dietary preferences have changed."
- Buttons:
- Quick Reply:
Confirm Table - Quick Reply:
Cancel Booking
Summary: Best Practices for High Reply Rates
- Keep variables under 5 per template: Overloading a message with 8 dynamic placeholders makes templates difficult to read on mobile screens.
- Always include a fast opt-out: Adding an
"Opt-out"button protects your phone number's health and prevents users from tapping "Report Spam." - Use media headers strategically: PDFs are ideal for real estate brochures and menus; images work best for retail products and vehicle showcases.
For software that supports unlimited template creation with native CRM deal tracking, explore our AiSensy alternative review.